Category: Podium

Coming out trans in tech: An entrepreneur’s experience


Welcome to 🏳️‍🌈TNW Pride 2020!🏳️‍🌈 All throughout June we’ll highlight articles that focus on representation for LGBTQPIA+ people in the STEM communities. Let me start this off right. I am transgender. I am a trans woman in tech. And I am an opportunity that you don’t want to miss.  I’ve been working in tech for 10+ years now – ever since I started selling MySpace design and automation as a teenager. I’ve worked with some of Australia’s biggest technology companies and startups, collectively valued at hundreds of millions of dollars, mentored in the Microsoft Accelerator and consulted for VC funds.…

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Why entrepreneurs need to find their ‘inner clown’


Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Contrary to what many people may think, learning how to be a clown is not part of a circus school curriculum. I know, because I dropped out of school when I was 15, signed up for circus school, and graduated as a professional juggler three years later.  Circus school was very much about specializing in one skill,…

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7 experience architecture trends your organization can’t afford to ignore


There’s a big difference between having a creative idea and actually bringing that idea to life. Marketing, sales, commerce, and service delivery systems must be built with careful, deliberate attention to every step in the process of designing and implementing the idea. Miss a key step or ignore a key process, data, or technology component in the architecture, and the entire experience might fail. Enter the need for ‘experience architecture’ — a new frontier that blends the capabilities and competencies of ‘enterprise architecture’ and ‘experience design’ to enable next-level customer experience to come to life. Whereas enterprise architecture has historically…

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YouTube sells subscriptions with just one word — here’s how you can emulate it


I don’t really watch YouTube. Rather, I listen to it. You’ll find an overwhelming amount of podcasts, lectures, and music playlists in my recommendations — and yes, I keep my phone screen lit 24/7. Naturally, the YouTube Premium ad came for me. It popped right when Joe Rogan asked Jordan Peterson a tricky question. Obviously, time expanded right then, and I couldn’t bear waiting. So I took my phone out of my pocket to skip the ad. Yet, instead of pressing the button, I froze. My observant eye caught a subtle marketing trick. The message box didn’t say “skip ad,”…

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How to build resilience into your company culture while remote


If I were to choose one word to define 2020 so far, it would be resilience. Others might describe it as “challenging.” And most people probably would choose more explicit four-letter words. From bushfires to pandemics, we can all agree it’s been a rocky first quarter. One of the most significant recent changes is the switch from office life to home life to flatten the curve.  While there are articles abound on how to smoothly transition to pleasantly working from home; my colleagues and I have been thinking a little more long term and I’d like to share our two…

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An entrepreneur’s guide to COVID-19 tech news in May


Across the globe, the month of May saw a wide assortment of encouraging and discouraging COVID-19-related headlines emerge from communities, organizations and governments. China permitted over one million people to venture to its parks, including Disneyland in Shanghai, while European countries too eased lockdowns. In the US, the seeming hopefulness of relaxed restrictions in much of the country was dampened as the country surpassed the 100,000 deaths milestone. Meanwhile, the World Health Organization (WHO) reported that the Americas have now emerged as the new epicenter of the pandemic.  The technology sector also witnessed its own mix of disappointing and promising…

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3 business lessons from the ‘90s that deserve a comeback


As our world becomes even more fast-paced, technologically driven and, frankly, uncertain, nostalgia can serve as a helpful coping mechanism. Reminiscing about simpler times by watching throwback TV shows or resurrecting past fashion trends can provide comfort and even inspire comebacks. While nostalgia is typically reserved for such consumer-facing things, the tech world can — and should — tap into it, too. Sure, technology has changed in nearly every possible way since the dot-com days, but startups and even more established companies could benefit from revisiting some of the business fundamentals that reigned supreme in the ‘90s. Too often, today’s…

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Here’s what to do with your equity if you’ve been laid off from a startup


If you’ve just found yourself laid off from a startup, you are far from alone. StartupGenome states that 74% of US startups have had to lay off full time employees, and it’s been reported that over 40% of Nordic startups and over 60% of French startups are enacting some form of layoffs. Being let go is always hard, but if you have stock options as a startup employee, it’s also the time to make some very important decisions about your financial present and future. What you do with your equity could be a life-changing event. It’s key to find a…

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Working from home is great — until your co-workers show up


Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Many people are now struggling with adjusting to working from home, but I’ve always been a big fan of WFH. Way back in the day, I even started my second company in my spare bedroom — with employees and everything! The company was a wireless hotspot operator and we didn’t end up moving from my spare bedroom…

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Why Gary Vaynerchuk’s 12 hour TikTok telethon revealed a gentler side


In 2019, I was fortunate to interview Gary Vaynerchuk in Las Vegas and Armenia after he performed keynotes at a smorgasbord of tech conferences. I nodded in all the right places as he talked about a future dominated by tech that would pave the way for virtual conferences, concerts, and remote working. On the subject of podcasts, Vaynerchuk told me, “Joe Rogan is going to eventually sign a $100 million-plus deal to go exclusive on a platform because of the level of attention he has.” We all know what happened next. The world is now a very different place since we last spoke, and I find…

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