Category: Just Putting It Out There

Just putting it out there: I’m a sucker for influencer marketing

In this column, “Just putting this out there…,” we write about the odd ways we engage with tech and the unpopular opinions we form about it. You can read the rest of the articles in this series here. Hi, my name is Yessi and, even though I should know better, I’m a complete sucker for influencer marketing. While it brings me great shame to admit this, recent research suggests I’m not alone. The industry is huge. In 2017, eMarketer reported that marketers spent $570 million on influencer marketing globally. In 2018, a staggering $1.6 billion was funneled into sponsored posts on…

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