Category: Just Putting It Out There

Just putting it out there: Ban Wi-Fi on airplanes


In this column, “Just putting this out there…,” we write about the odd ways we engage with tech and the unpopular opinions we form about it. You can read the rest of the articles in this series here. I truly don’t want to be able to go online during flights — no matter how long the flight is. This might be a controversial opinion, but hear me out before you denounce me as a backwards luddite.  First of all, I’ll admit that part of the reason is a sliver of nostalgia. I find it appealing that there’s still one place…

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Just putting it out there: I’m a sucker for influencer marketing


In this column, “Just putting this out there…,” we write about the odd ways we engage with tech and the unpopular opinions we form about it. You can read the rest of the articles in this series here. Hi, my name is Yessi and, even though I should know better, I’m a complete sucker for influencer marketing. While it brings me great shame to admit this, recent research suggests I’m not alone. The industry is huge. In 2017, eMarketer reported that marketers spent $570 million on influencer marketing globally. In 2018, a staggering $1.6 billion was funneled into sponsored posts on…

This story continues at The Next Web