Category: Growth Quarters

Hey snoozy Susan, here’s how to stop falling asleep at work


It’s 3pm on a Friday and you’ve had enough. Or maybe it’s just after 9am on a Monday and you’re struggling to get started, or even 12pm on a Tuesday and you’re falling asleep. Sound familiar? If so, you’re probably used to the overwhelming struggle that is trying to stay awake at your desk when you really just want to fall asleep. If it’s any consolation, you’re far from being alone. That’s why I’ve put together these few pointers to help you stay engaged, active, and awake while you’re at work. [Read: The weirdo’s guide to WFH productivity: Sanity shower, squats, and…

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Why entrepreneurs need to find their ‘inner clown’


Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Contrary to what many people may think, learning how to be a clown is not part of a circus school curriculum. I know, because I dropped out of school when I was 15, signed up for circus school, and graduated as a professional juggler three years later.  Circus school was very much about specializing in one skill,…

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7 experience architecture trends your organization can’t afford to ignore


There’s a big difference between having a creative idea and actually bringing that idea to life. Marketing, sales, commerce, and service delivery systems must be built with careful, deliberate attention to every step in the process of designing and implementing the idea. Miss a key step or ignore a key process, data, or technology component in the architecture, and the entire experience might fail. Enter the need for ‘experience architecture’ — a new frontier that blends the capabilities and competencies of ‘enterprise architecture’ and ‘experience design’ to enable next-level customer experience to come to life. Whereas enterprise architecture has historically…

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Only you can turn every pointless meeting into a productive session


There are very few things I hate more than emails but meetings are one of them. I know we all need to have the occasional meeting to discuss project specifics or brainstorm new ideas — and this really isn’t an issue. The problem arises when you’re constantly being pulled into countless (and pointless) meetings, where everyone sits around talking about doing stuff but nothing of substance gets agreed or there are no real action points follow. With this in mind, I’ve put together a few pointers that should hopefully make your meetings more productive, even without your co-workers knowing. [Read: Click…

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YouTube sells subscriptions with just one word — here’s how you can emulate it


I don’t really watch YouTube. Rather, I listen to it. You’ll find an overwhelming amount of podcasts, lectures, and music playlists in my recommendations — and yes, I keep my phone screen lit 24/7. Naturally, the YouTube Premium ad came for me. It popped right when Joe Rogan asked Jordan Peterson a tricky question. Obviously, time expanded right then, and I couldn’t bear waiting. So I took my phone out of my pocket to skip the ad. Yet, instead of pressing the button, I froze. My observant eye caught a subtle marketing trick. The message box didn’t say “skip ad,”…

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How to build resilience into your company culture while remote


If I were to choose one word to define 2020 so far, it would be resilience. Others might describe it as “challenging.” And most people probably would choose more explicit four-letter words. From bushfires to pandemics, we can all agree it’s been a rocky first quarter. One of the most significant recent changes is the switch from office life to home life to flatten the curve.  While there are articles abound on how to smoothly transition to pleasantly working from home; my colleagues and I have been thinking a little more long term and I’d like to share our two…

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3 business lessons from the ‘90s that deserve a comeback


As our world becomes even more fast-paced, technologically driven and, frankly, uncertain, nostalgia can serve as a helpful coping mechanism. Reminiscing about simpler times by watching throwback TV shows or resurrecting past fashion trends can provide comfort and even inspire comebacks. While nostalgia is typically reserved for such consumer-facing things, the tech world can — and should — tap into it, too. Sure, technology has changed in nearly every possible way since the dot-com days, but startups and even more established companies could benefit from revisiting some of the business fundamentals that reigned supreme in the ‘90s. Too often, today’s…

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Report: VC-funded European companies will likely see valuations cool due to COVID-19


VC-backed European companies will likely see their valuations cool or fall due to the coronavirus pandemic as the year progresses.  PitchBook’s latest ‘European VC Valuation’ report says that pre-money valuations across the financing stages remained resilient amid the emergence of the pandemic but notes that most venture capital deals were closed prior to the disruption.  [Read: The do’s and don’ts of launching a side hustle to supplement your income] Additionally, the report says that angel, seed, and early-stage European rounds could decrease as managers shift their focus inwards towards existing portfolio companies.  Rapid late-stage valuation growth is also expected to…

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Here’s what to do with your equity if you’ve been laid off from a startup


If you’ve just found yourself laid off from a startup, you are far from alone. StartupGenome states that 74% of US startups have had to lay off full time employees, and it’s been reported that over 40% of Nordic startups and over 60% of French startups are enacting some form of layoffs. Being let go is always hard, but if you have stock options as a startup employee, it’s also the time to make some very important decisions about your financial present and future. What you do with your equity could be a life-changing event. It’s key to find a…

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The 7 strategies that got the biggest consumer apps their first 1,000 users


How did the big consumer apps get their first 1,000 users? Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including lessons from Tinder, Uber, Superhuman, TikTok, Product Hunt, Netflix, and many more. My biggest takeaways from this research: Just seven strategies account for every consumer apps’ early growth. Most startups found their…

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