Category: Marketing and SEO

Digital marketers need to be constantly ‘plugged in’ — which is risky during the pandemic


Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. I can’t speak for the entire digital community, but I can share my observations as well as the perspective of many I know in the industry. I hope this helps others who are feeling the same way. Many of us are uniquely attuned to news and social media updates. During a crisis, this is heightened. We have awareness on steroids. Productivity > fear I can’t stop consuming, feeding off every blog…

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How to make the most of Facebook ads — with as little as $5 per day


Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads used to fill me with a mixture of fear and skepticism. That might have been down to the fact I didn’t want to give Facebook my money to just show ads on its newsfeed, or even more so the fact I never had incredibly positive experiences with my own ads (or the ones I set up for clients, for what matters). Until I got a new client, helping her…

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Why location-based marketing outperforms industry averages


Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — also called location-based marketing — is a type of mobile ad targeting that involves a two-step process as follows: Mapping out a specific geographic area where you want digital ads to appear. Triggering the ads when someone enters the virtual fenced-in area. Geofencing goes beyond standard geographic targeting by homing in on very specific locations down to streets — or even buildings like malls or restaurants — and serving…

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